Seton Named Pres., WMG’s Indy Music & Creator Services
Seton is based at the company’s headquarters in New York and reports to Max Lousada, WMG’s CEO of Global Recorded Music, who said, “Eliah champions the indie community and artistic diversity with a true fan’s passion, a musician’s sensibility, and an entrepreneur’s ingenuity. His new post reflects the wide scope of his responsibilities, and the brilliant job he’s been doing to make WMG a world-class home for artists at every stage of their careers — from raw talent starting out in their bedrooms to superstars headlining stadiums. As the creator economy booms, Eliah and his team will help us expand our value proposition for music-makers on a global scale.”
Since taking on the role of President of ADA Worldwide in 2015, Seton and his team have more than doubled the size of the business and secured an exclusive global distribution pact with BMG, as well as deals for Doug Morris‘ 12 Tone, Ciara‘s Beautymarks Entertainment, Paradigm’s Big Picnic, Cherrytree, Platinum Records and Knightvision. ADA has also established an operation in Nashville, where it has inked deals with Broken Bow Records and Big Label Records. In 2017, Seton oversaw the re-launch of WMG’s iconic Asylum Records, led by Gabrielle Peluso. That same year, Seton initiated the creation of a new Arts Music division, which focuses on signing, developing, and marketing artists and releases across genres — from musical theatre and classical, to jazz and children’s music, to soundtracks and mood music. Last year, Seton oversaw the under-the-radar beta launch of Level, WMG’s digital distribution platform serving unsigned artists. The team at Level, led by Christine Taylor, is readying for a springtime launch of new features.
Seton previously served as SVP, International Strategy & Operations, Warner Recorded Music. Prior to that, Seton established and ran the Office of the CEO for Steve Cooper, where he was part of the team that acquired Parlophone Label Group. He holds an MBA from Harvard Business School and graduated from Harvard College.