Shamel Earns AWAL VP Stripes
Over the past year, Shamel led the restructure of AWAL’s digital team by doubling it in size to manage the more than 200% growth in monthly streams since joining the company. As VP of AWAL’s digital partnership efforts, Shamel has taken the lead on new opportunities with Apple Music, Spotify, YouTube Music, Amazon Music, and other established global digital players. Shamel’s team executes strategic global digital marketing and promotional campaigns resulting in millions of streams for artists like Lauv, Kim Petras, Omar Apollo and Snoh Aalegra, among others.
Shamel joined AWAL in 2017 as the team’s New York-based Director of Digital Sales & Account Management and was quickly elevated to a Senior Director role in Los Angeles. Now, less than a year later, in her new role as VP, she will oversee the digital strategy for all of North America. Shamel remarked, “I am truly grateful to Lonny Olnick and Ron Cerrito for this tremendous opportunity to grow my career at AWAL. Artists are at the center of everything we do, and I’m continually inspired by the leadership at Kobalt to create, deliver and achieve the most competitive results for our partners. I couldn’t be more thrilled to start this next chapter leading an incredible team who is at the forefront of what marketing and promotion looks like in today’s world.”