Songtradr Expands, Adds Schupf & Butler
Concurrent with the launch of this new division, Songtradr has made its first key hire under Schupf, tapping former Spotify and Curb Records’ exec John Butler as Head of Music Programming and Curation.
Butler (right) brings 25 years of music industry experience to Songtradr, with strategic experience in marketing, artist development, radio promotion and streaming, most recently serving as global music genre lead at Spotify. Before that, Butler spent 15 years with Curb Records in Nashville, rising to VP of Promotion. In his new position, Butler will create programming strategies that result in meaningful growth and adoption of Songtradr products, including Pretzel, which provides stream-safe music for livestreamers. “Songtradr has quickly become the largest, most all encompassing music marketplace in the world,” said Butler. “I’m looking forward to joining the growing global team and building out our products further with access to high quality music and notable artists.”
Paul Wiltshire, CEO of Songtradr, remarked, “Amanda’s experience, network and entrepreneurial spirit impressed us from the start, making her the perfect person to take on this role as we pioneer a fair model for music used by content creators and businesses. We’re thrilled that she’s brought on John Butler to lead music programming and curation. His vast knowledge of music, ability to elevate our data strategy and his understanding of our users’ needs make him a great fit for the role.”