Sony Music Pacts With Neon Hum
Under the agreement, Neon Hum will expand the overall number of shows it produces and develop a range of new original podcast concepts in collaboration with Sony Music, beginning with a slate of new shows across multiple genres coming in 2020. Hirsch will lead the joint venture and Neon Hum will manage all creative aspects of the relationship, including podcast writing, production and recording. Sony Music will provide its expertise in content creation, marketing and monetization to help enhance the scale and scope of Neon Hum’s work.
Tom Mackay, President, Premium Content A&R, Sony Music Entertainment said, “Jonathan Hirsch and the team at Neon Hum have a track record of creating podcasts that have consistently topped the charts. We are excited to work with them to create captivating new storytelling for listening audiences everywhere.”