SVP Elevation For Island’s Erica Paul

• Erica M. Paul has been promoted to Senior Vice President, Head of Digital Marketing at Island Records, it was announced today by Mike Alexander, GM of Island Records, a division of Universal Music Group (UMG). Based in New York, Paul will continue to lead digital marketing across Island’s iconic roster.

“Erica is a seasoned industry veteran who has blazed a path across the evolving world of digital marketing,” said Alexander. “Her knowledge of the global landscape brings a unique strategy to every artist campaign.”

Named to Billboard‘s prestigious Women In Music list in 2022, Paul spent the past 18 months as Vice President, Head of Digital, for Island Records. Prior to that, Paul worked in the International Department across UMG’s three East Coast Label groups since 2019: Island, Def Jam, and Republic Records, where she was responsible for supporting digital marketing campaigns across advertising, content strategy and creation. Paul first joined UMG in 2015 at Republic Records where she rose to Sr. Director, Digital Marketing.

“It’s an honor to work at this iconic label with visionary leaders like Imran, Justin and Mike whom are forward-thinking and embrace the ever-changing role of content and digital in the music business,” said Paul. “Excited to lead this team into the future and to continue to be nimble as we create, innovate and partner with our incredible roster of artists and managers.”