Townsquare Pacts With Mediabase, BuzzAngle

• Airplay monitoring service Mediabase and BuzzAngle Music, described as “the leading innovator in music consumption analytics,” announced a new, long-term partnership with Townsquare Media. As part of the agreement, Mediabase and BuzzAngle Music will provide Townsquare with comprehensive music listening and consumption data for Townsquare’s 320+ radio stations across the U.S.

Moments after the deal was signed, the quotes started flying, like this one from Philippe Generali, Mediabase President and President/CEO of RCS Worldwide, who said, “We’re excited to expand our partnership with Townsquare to serve as their exclusive provider of airplay monitoring data, and we look forward to working with their programming team. It’s also exciting to witness Mediabase’s growing affiliate roster, which is a testament to the comprehensive and accurate airplay information we provide to radio stations and the music industry.”

Erik Hellum, Townsquare Media COO, Local Media, remarked, “Townsquare is committed to creating great local radio. Mediabase and BuzzAngle help our programmers stay in touch with our listeners’ tastes and trends every day, every hour. In our rapidly evolving business, Premiere Networks helps us stay ahead of the curve.”