TuneCore Names Shah As VP/International

• TuneCore, the leading development partner for self-releasing artists, owned by Paris-based Believe, has named Tash Shah as the company’s new Vice President, International.

Shah brings with her a wealth of music industry experience, having previously served as Spotify’s first Head of Marketing in the UK. Along with launching Spotify’s highly successful Student Premium program in the UK, she was also responsible for the global expansion of the Student Premium subscription tier — extending its footprint from 3 to 36 markets.

In her new VP, International role Shah will ultimately report to TuneCore’s new Chief Revenue Officer TBA in the coming months. In the interim she will report to TuneCore CEO Andreea Gleeson, who commented, “In recent years, TuneCore has seen a surge in international growth, with over 60% of new artists and labels located outside of the US. As the company looks to expand even further in growing key international markets such as Asia, LATAM and Europe, Tash’s expertise in digital music and marketing will be instrumental in guiding our local Heads of TuneCore to provide innovative, localized career building opportunities and solutions to artists and labels around the world.”

Shah commented, “I’m thrilled to embark on a new chapter at TuneCore after a wonderful 12-year journey with Spotify. TuneCore’s commitment to fostering independent talent is exceptional, and I couldn’t be happier to be joining a company that supports artists end-to-end; through their creative process but also with the tools and resources needed to bloom in today’s music industry. I’m grateful to Andreea and the team for inviting me into their world, and am so looking forward to getting started!”