UMG Names Bush As Pres., Global Brands
• Universal Music Group (UMG) announced the appointment of Libby Bush as President, Global Brands and Commercial Partnerships, starting in November. In this newly created role, Bush will lead a new global function that brings together UMG’s brands, media, and commercial partnership businesses, including Universal Music Group for Brands (UMGB). Based in Los Angeles, Bush will report to UMG’s Chief Operating Officer Boyd Muir.
Bush joins UMG from Creative Artists Agency (CAA), where she served as Global Head of Entertainment Partnerships and was a member of the Agency Board. Prior to CAA, Bush founded Tandem Entertainment, an entertainment partnerships agency acquired by CAA in 2020. She held earlier executive roles at Marvel Entertainment, ABC Entertainment, the WNBA’s Los Angeles Sparks and the National Basketball Association.
Bush said, “Music has never been more central to culture, and what artists can build around it has never been bigger. Today’s artists are storytellers, founders, and brands in their own right. UMG has the greatest artists and songwriters in the world, extraordinary label teams, and incredible global reach. I’m excited to bring those strengths together to give artists even more ways to reach fans and build lasting businesses, and to give brands a meaningful role in something people love. I look forward to working with Boyd, our leadership and teams around the world on collaborations that artists are proud of and fans want to be part of.”
Muir remarked, “As the ways fans experience music evolve, the opportunities for our artists multiply. Bringing our brand, media, and commercial partnerships together under Libby’s leadership will help extend our artists’ reach and grow their revenues, while giving our partners new ways to build relationships with fans and collaborate with the world’s most influential voices. Libby brings exceptional creative and commercial expertise to the world’s leading music company. She’ll work with our talent, teams, and partners to create memorable experiences for fans, lasting value for brands, and new possibilities for artists.” [Photo courtesy of Libby Bush]
