Virgin Celebrates 50 With ‘Virgin Fest’
• Virgin, the trailblazing brand famous for breaking rules and disrupting the status quo in every industry they play in, celebrates its 50th birthday in 2020. In perfect harmony with this half-century milestone, Virgin will debut its inaugural Virgin Fest, described as “a multifaceted weekend festival” on Saturday, June 6 and Sunday, June 7, 2020 at Banc of California Stadium & Exposition Park in downtown Los Angeles. As the press release breathlessly states, “With a diverse lineup of talent, cutting edge technology and an unwavering commitment to people and planet, Virgin Fest is the music festival of tomorrow, delivered TODAY.”
“My love of music led me to start Virgin Records nearly five decades ago,” said Virgin’s founder, Sir Richard Branson. “I’m thrilled that Virgin’s musical heritage lives on through Virgin Fest. We look forward to bringing Virgin’s expertise in customer experience, innovation, and entertainment to our festival in Los Angeles, a place that has always been very near and dear to my heart.”
Co-founder & CEO Jason Felts, a long-time collaborator and friend of Branson, remarked, “With a focus purely on people and planet, I’m proud to launch a first of its kind music and tech experience built upon a foundation of positivity, equality and unmatched hospitality. We hope to uplift our shared humanity by igniting a spirit of community for all, so that our fans feel welcomed, safe and free to enjoy the experience through music and forward thinking regardless of gender, race, sexual preference, religion, political party or disability.”
Los Angeles Mayor Eric Garcetti said, “When Virgin Fest arrives in Los Angeles next year, we will show the world once again what sets our city apart — our willingness to disrupt the status quo, our determination to reduce our carbon footprint, and our focus on tackling the climate crisis with our trademark creativity and our unmatched spirit of innovation.”
The lineup for the inaugural Virgin Fest will be announced in early 2020 accompanied by the official public on-sale. Visit virginfest.com to receive email updates, ticket information and VIP offerings.
