Virgin Names ‘Bumper’ Reeve SVP, Global Sync
“Bumper is one of the most successful and respected creative sync executives in the business,” said Jeremy Kramer, EVP of Global Marketing at Virgin Music Group. “He is already proving to be invaluable for our label and artists clients around the world, having already secured syncs with global blue chip brands and some of the most commercially successful films and television shows.”
Reeve comes to Virgin Music Group from Hidden Track Music, a tastemaker music placement and sync licensing boutique firm he founded in 2008. To date, Reeve has signed over 2,500 artists for sync and has licensed and/or negotiated more than 10,000 sync uses, generating more than $75 million in sync licensing income. Notable sync placements since his arrival at Virgin Music Group include BTS‘s “Dynamite” in Despicable Me 4, NewJeans‘ “ETA” for Gucci, bbno$‘s “edamame (feat. Rich Brian)” for Mountain Dew’s “Baja Blast” Super Bowl ad, and David Kushner‘s “Daylight” for Armani Acqua de Giò.
Reeve is based in Virgin Music Group’s global headquarters in Los Angeles. [Photo by Jordan Strauss]