Virgin Names ‘Bumper’ Reeve SVP, Global Sync

• Virgin Music Group has named Justin “Bumper” Reeve as Senior Vice President of Global Sync. In his new role, Reeve will oversee a global team that creates opportunities for Virgin Music Group artists and labels in advertising, film, television, trailers, video games, and more.

“Bumper is one of the most successful and respected creative sync executives in the business,” said Jeremy Kramer, EVP of Global Marketing at Virgin Music Group. “He is already proving to be invaluable for our label and artists clients around the world, having already secured syncs with global blue chip brands and some of the most commercially successful films and television shows.”

Reeve comes to Virgin Music Group from Hidden Track Music, a tastemaker music placement and sync licensing boutique firm he founded in 2008. To date, Reeve has signed over 2,500 artists for sync and has licensed and/or negotiated more than 10,000 sync uses, generating more than $75 million in sync licensing income. Notable sync placements since his arrival at Virgin Music Group include BTS‘s “Dynamite” in Despicable Me 4, NewJeans‘ “ETA” for Gucci, bbno$‘s “edamame (feat. Rich Brian)” for Mountain Dew’s “Baja Blast” Super Bowl ad, and David Kushner‘s “Daylight” for Armani Acqua de Giò.

“This is a dream job,” said Reeve. “For almost two decades, I’ve been diligently and passionately working in sync in the independent sector, and every endeavor and challenge has prepared me for this opportunity on the global stage. Virgin Music Group has assembled an incredible team of seasoned executives around the world, working with some of the most important record labels and artists in our business. I’m looking forward to creating revenue-generating opportunities for our clients that will expand their audiences around the world.”

Reeve is based in Virgin Music Group’s global headquarters in Los Angeles. [Photo by Jordan Strauss]