Vivero Upped To EVP @ WEA
• Elsa Vivero has been promoted to Executive Vice President of Global Digital Account Management at WEA, the global artist and label services division of Warner Music Group. In this new role, Vivero and her team will continue to work closely with digital partners to enhance the global presence of WMG artists and labels — including via collaborative campaigns, editorial opportunities, and strategic planning.
Vivero is based in New York and reports to WEA President Tony Harlow, who remarked, “Elsa’s wide-ranging expertise, and the meaningful relationships she’s cultivated in her decades with WEA, will be key in continuing to expand our global presence. A huge congratulation on a well-deserved appointment.”
Commenting on her newly enhanced position, Vivero said, “I’m grateful for the support of Tony and the entire WMG family in what we’ve already achieved together. As we continue to focus on representation in the digital space, I’m looking forward to advancing other areas of the business such as content protection and ad sales, as well as supporting new commercial partnerships.”
Vivero most recently served as Senior Vice President, Global Digital Account Management at WEA. Prior to that, she was VP of Digital & Revenue Development. She previously held sales and marketing positions at Maverick Records, PolyGram and Warner Music Latina.
