VP Upgrade For Rhino’s Eric Franklin

• Rhino Entertainment, the catalog division of Warner Music Group (WMG), has upped Eric Franklin to Vice President of Digital Account Strategy. In his new role, Franklin will be responsible for overseeing U.S. digital revenues and account relationships, including Amazon Music, Apple Music, Spotify, and other global digital platforms. Franklin’s team conceives and executes global digital marketing and promotional strategies for Rhino’s vast catalog of iconic artists, including Led Zeppelin, The Notorious B.I.G., Fleetwood Mac, Van Halen, Black Sabbath, The Doors, Madonna, Prince, and many others.

Franklin is based in Los Angeles and reports to Mark Pinkus, President U.S. Catalog and Rhino Entertainment, who remarked, “Eric’s passion for music is manifested in his exceptional work. He’s a stand-out leader, whose enthusiasm and experience helps drive Warner’s world-class catalog to new audiences, while broadening our relationships with partners and existing fans. I look forward to the ongoing impact he will have in 2021 and beyond, and congratulate him on this much-deserved promotion.”

Franklin was most recently Sr. Director of Digital Sales at Rhino; prior to joining Rhino, Franklin spent 15 years in digital and physical account management in the Sales Department at Warner Records. “Starting as an intern for Giant Records while I was still in college, all I ever wanted was to be close to the music and artists that fed my soul,” said Franklin. “To work in this industry for 20 years is a blessing, but to be able to champion this catalog and work with this team is winning the lottery. I’m honored to join Rhino’s exceptional and well-respected executive team of equally passionate music lovers. I could not be more grateful to Mark Pinkus and Kevin Gore for welcoming me into the catalog family with open arms, and entrusting me with this new role.”