Warner Records Names Baber SVP/Media
• Warner Records announced that respected public relations vet Darren Baber is joining the company as SVP, Media & Strategic Development.
Baber will be based at the label’s new state-of-the-art downtown Los Angeles headquarters and reports to Laura Swanson, EVP, Media & Strategic Development, who said, “Darren is one of the most creative and talented media and communications experts, and I’m very happy to welcome him to our team. He brings a wealth of experience, knowledge, and enthusiasm to his post and is widely admired for his unique and ingenious artist campaigns.”
Baber said, “For most of my life and professional career, I’ve been a fan of Warner Records, its rich history, and iconic roster of artists. I’m thrilled to become part of the label’s exciting new chapter under the unparalleled leadership of Tom Corson, Aaron Bay-Schuck and Laura Swanson.”
Baber segues from Epic Records, where he spent the past six years as Vice President of Publicity, playing an integral role in the success of Fifth Harmony, Meghan Trainor and Camila Cabello. He joined Capitol Music Group in 2007, working closely with David Guetta, Kylie Minogue, Thirty Seconds To Mars, Swedish House Mafia, Katy Perry, Daft Punk and others. Baber began his career in 2000 in the promotion department at Virgin Records before transitioning into publicity at BWR Public Relations at 2003.
