Whitney Earns Columbia VP Stripes

• Columbia Records has promoted Betsy Whitney to VP of Marketing. Whitney is a 14-year Columbia veteran who most recently held the position of Sr. Director of Marketing and led major campaigns for artists like Bruce Springsteen, Hozier, Leon Bridges, HAIM, Arcade Fire, Barbra Streisand and John Mayer.

The announcement of Whitney’s upgrade was made jointly by EVPs of Marketing Erika Alfredson and Jay Schumer, who noted, “In the many roles that Betsy has held at Columbia, she has consistently been an incredible resource, leading successful campaigns for some of the label’s most storied artists. Betsy brings passion, drive, and creativity to everything she does. We are proud of her growth and leadership, and we are excited to see her continue to bring exciting campaigns to life across the roster.”

Whitney started her music industry journey as an intern at NME in London before graduating from Penn State with a BA in Advertising & Public Relations. In 2008 she joined Columbia Records in New York City as a Coordinator, Marketing, followed by eight years in digital marketing before re-joining the marketing team in Los Angeles.

“Working side by side with some of the world’s greatest artists in bringing their creative visions to life is a privilege that I’m honored to lead every day,” Whitney said. “I’m proud of the worlds we build together, and I’m grateful to Erika and Jay for their continued support in this new role.”