Wong Named Pres./CMO, Warner Recorded Music
• Warner Music Group announced that Eric Wong is joining the company as President & Chief Marketing Officer (CMO), Warner Recorded Music, effective August 17. Wong, who is currently Chief Operating Officer of Island Records, will continue to be based in New York and will report to Max Lousada, Warner Music Group’s Global CEO of Recorded Music.
In this first-of-its-kind post at Warner, Wong will serve as the head of worldwide marketing, spearheading a one-company mission to expand careers for global artists and elevate local artists to the global stage. A key member of Warner Recorded Music’s senior leadership team, he will work closely with the company’s labels around the world to create and drive comprehensive marketing strategies, as well as overseeing Warner’s international A&R function, which helps achieve close collaboration across Warner’s network of local repertoire centers.
Lousada said, “If you want to propel the global conversation around artists, you need to be able to cut through the noise with the intensity, fluidity, and creativity needed to produce superstars. I’ve known Eric since he was with Atlantic over a decade ago. He’s a bold, inventive marketer with a true fan’s sensibility, and he’s been behind a string of disruptive campaigns that have launched global careers. He’ll have a worldwide remit to drive our one-company philosophy as we grow our artist development capabilities and expand our ability to make great talent impossible to ignore.”
Wong said, “Max and his team have a visionary view of how artist development should work in the streaming age. The Warner global roster, from local talent to international superstars, is incredible, and I’m excited to work with everyone in the U.S., UK, and around the world to create the most inventive, impactful campaigns to break and sustain artists’ careers. I want to thank Max for this fantastic new opportunity, and I’m looking forward to working closely with Jessica Keeley-Carter and the global team.”
The move reunites Wong with Warner Music after nearly a decade with Universal Music Group. Wong first joined IDJ in 1999 after graduating from NYU, developing marketing campaigns and building relationships with the label’s artist roster. In 2006, Wong was named to the dual posts of Chief Marketing Officer at Bad Boy Entertainment and SVP of Marketing at Atlantic Records. In 2009 he founded Wong Management, with a roster that included Mariah Carey. Wong returned to IDJ 2011 as EVP of Marketing for Island Def Jam Music Group (IDJ), was upped to EVP/GM of Island Records in 2014, and named COO in 2018.
