Wong Named Pres./CMO, Warner Recorded Music
In this first-of-its-kind post at Warner, Wong will serve as the head of worldwide marketing, spearheading a one-company mission to expand careers for global artists and elevate local artists to the global stage. A key member of Warner Recorded Music’s senior leadership team, he will work closely with the company’s labels around the world to create and drive comprehensive marketing strategies, as well as overseeing Warner’s international A&R function, which helps achieve close collaboration across Warner’s network of local repertoire centers.
Wong said, “Max and his team have a visionary view of how artist development should work in the streaming age. The Warner global roster, from local talent to international superstars, is incredible, and I’m excited to work with everyone in the U.S., UK, and around the world to create the most inventive, impactful campaigns to break and sustain artists’ careers. I want to thank Max for this fantastic new opportunity, and I’m looking forward to working closely with Jessica Keeley-Carter and the global team.”
The move reunites Wong with Warner Music after nearly a decade with Universal Music Group. Wong first joined IDJ in 1999 after graduating from NYU, developing marketing campaigns and building relationships with the label’s artist roster. In 2006, Wong was named to the dual posts of Chief Marketing Officer at Bad Boy Entertainment and SVP of Marketing at Atlantic Records. In 2009 he founded Wong Management, with a roster that included Mariah Carey. Wong returned to IDJ 2011 as EVP of Marketing for Island Def Jam Music Group (IDJ), was upped to EVP/GM of Island Records in 2014, and named COO in 2018.