ICM, Workhouse Forge Partnership

ICM Partners, one of the world’s largest talent and literary agencies just announced a strategic partnership with Workhouse Media, a leading boutique agency representing premier voices of radio and audio broadcasting. Led by Paul B. Anderson, Workhouse Media represents the most recognizable personalities in radio across all formats, including the top syndicated personalities in Country, Urban, Rock, Top 40 and Talk. ICM Partners, a full-service talent agency, will represent clients of Workhouse Media as content creators and performers in the areas of film, television, publishing, touring, branding, and digital entertainment, while Workhouse Media will represent the interests of ICM Partners’ clients wishing to extend their reach in radio.

ICM Managing Partner Chris Silbermann said, “Workhouse Media represents many of the best storytellers in broadcasting. We are proud to partner with Paul and his team to help our shared clients reach new audiences with premium content.” Workhouse Principal Paul Anderson commented, “We have worked collaboratively and successfully with ICM over the past couple years on a number of premium talent and content deals and very much look forward to having our teams work even more closely together to optimize our talent brands and cross-platform opportunities.”

In a letter sent to clients, Anderson remarked, “Our new alliance with ICM reflects our commitment to ensure our talent have the best multi-platform opportunities, from television to comedy and beyond. This new partnership will allow us more scale to incubate concepts and projects, expand your profile as personalities, and open the way for you to grow as creative talent. Through Workhouse Media, I want to make sure you own your future and have a career that reflects all of your abilities.”