Big Boy Lights The Fuse
• iHeartMedia has cut a deal with Fuse Media to televise Big Boy’s Neighborhood weekdays on FM (Fuse Music). Episodes will premiere same day as the radio broadcast and will begin airing on Monday, July 30. Big Boy’s Neighborhood has been based at iHeartMedia Urban KRRL (Real 92.3)/Los Angeles since March 2015 and is syndicated by Premiere Networks.
“I can’t believe it’s been three years since I embarked on this incredible journey with iHeartMedia to bring Big Boy’s Neighborhoodto my listeners on iHeartRadio’s Real 92.3, and now across broadcast radio stations nationwide,” said Big Boy, who is joined weekdays morning by co-hosts Natalia Perez, Louie G, Ayyde and DJ VickOne. “Words can’t express how excited I am to bring the Neighborhoodto millions of viewers through this television partnership with Fuse.”
John Sykes, President of Entertainment Enterprises for iHeartMedia, said, “This new partnership with Fuse is the continuation of an exciting trend of our iconic iHeartRadio personalities extending their reach to television. Big Boy is a legend in music and this is the next logical step as he extends his brand.”
Michael Schwimmer, President & CEO of Fuse Media, remarked, “Music is a passion point for our young, multicultural audience, and who better to provide a daily dose of the biggest names in music entertainment and breaking pop culture news than radio icon Big Boy. We look forward to bringing Big Boy’s Neighborhood to FM and partnering with iHeartMedia on the type of cutting-edge entertainment his radio listeners have enjoyed for so many years.”
