Brands Extended While U Wait
• Scripps’ News-Talk WTMJ/Milwaukee announced plans to broaden its already formidable broadcast footprint by adding an FM translator at 103.3FM. The new translator, when approved, will allow WTMJ to begin simulcasting on FM as the Milwaukee Brewers wrap up their playoff run and the Green Bay Packers season heats up. “WTMJ is ‘Wisconsin’s Radio Station,’ providing critical 24-hour news updates, weather and traffic coverage,” said Tom Langmyer, VP/GM of WTMJ & WKTI and VP of News, Talk & Sports for The E.W. Scripps Company. “We continue to work at making our content available through additional platforms. Bringing WTMJ to the FM band improves our reach in Milwaukee’s quickly developing downtown region — and with the large percentage of FM-only listeners.”
This FM translator application is WTMJ’s latest initiative performed with the goal of making its content universally available. WTMJ is now serving up hourly “flash briefings” on Amazon’s Alexa platform along with streaming, podcasting and an HD signal on WKTI HD-2.
• CBS Radio Pittsburgh just unveiled its newest radio tool — “KDKA Traffic & Weather Together, ” an HD station that provides reliable, up-to-the-minute traffic and weather information for the Pittsburgh area. “KDKA Traffic & Weather Together” is a product extension of KDKA (NewsRadio 1020) and can be heard on 107.9 HD3, via Radio.com, in Wi-Fi connected cars, and Amazon Echo or Alexa-enabled devices through the TuneIn app.
CBS Radio Pittsburgh SVP/Market Manager Michael Young commented, “Radio listeners in Western Pennsylvania have long relied on accurate and timely local updates from NewsRadio 1020 KDKA. By utilizing the station’s trusted resources we have produced a product that is solely dedicated to providing continuous traffic and weather updates to the local communities we serve.”
Mark Anderson, CBS Radio Pittsburgh VP of Programming commented, “Our audience members lead full and active lives. The new KDKA Traffic & Weather Together station was designed with their needs in mind and will deliver important local information to them in a fast paced, on-demand format that matches the immediacy of their lifestyle.” KDKA Traffic & Weather Together will air live weekdays from 5am-7pm ET.
