CMA Executive Action: Kirk & Overend
• The Country Music Association (CMA) announced the promotion of Michelle Kirk to Senior Director, Integrated Marketing, and Mary Overend to Senior Director, Marketing.
“Michelle and Mary are valuable leaders and integral members of our team at CMA,” says Kelly Striewski, CMA SVP, Marketing, Content & Communications Strategy. “Beyond a broad knowledge base of marketing, their expertise across the broadcast and digital landscapes specifically, allows CMA to continually expand our fan engagement and brand footprint, further develop our partnership opportunities and ultimately grow all categories of our audience; all of which feeds into our mission of driving awareness and consumption for the Country Music genre. I look forward to seeing them shine in their new roles!”
In her enhanced position, Kirk (left) reports to Striewski and will be responsible for managing day-to-day activity on all broadcast TV integrations and CMA’s network sales partnership, as well as developing strategies and managing relationships with key marketing and digital partners. Kirk previously held the position of Sr. Manager, Strategic Partnerships at CMA before transitioning to WME as a Brand Partnerships Agent. She rejoined CMA in 2019 as Director, Integrated Marketing. Reach Kirk at mkirk@cmaworld.com.
Overend (right) previously served as Director, Marketing. In this new position, Overend oversees CMA’s digital properties including social media, email marketing, multiple websites, year-round app and curated playlists, as well as advertising campaigns and radio partnerships, reporting to VP of Marketing Catherine Frizzell. Prior to joining CMA, Overend was the eCommerce Marketing Coordinator at Carter’s and OshKosh B’gosh. Reach Overend at moverend@cmaworld.com. [Photo Credit: John Russell/CMA]
