Connoisseur Encourages Kindness Through Music
• Yesterday, Oct. 1, Connoisseur Media launched a new campaign across all of its stations — “One Song, One Us.” The mission of this initiative, which was developed by Connoisseur Media CEO Jeff Warshaw is to encourage unity, love, kindness, acceptance and hope in our communities through the power of music and the artist’s messages by featuring a special song at 2pm every weekday on all Connoisseur radio stations. The song will essentially be chosen by the listener; it will be their song and their story, which they will share by visiting the website of their favorite local Connoisseur station. One of the songs that initially inspired Warshaw was Macklemore‘s “Same Love.”
Michelle Stevens, Connoisseur’s Director of Brand Management, commented, “Jeff is as competitive and outspoken as anyone in our industry. I asked him what his hope was, and it was simple — ‘to use the power of our stations to encourage inclusiveness, respect and love in our communities.’ The interactive nature of this initiative will provide listeners an authentic acceptance of the things that really matter most to each of us as human beings. We all have struggled with issues like depression, addiction, insecurity, abuse and a host of other things that can be disabling to the human spirit without compassion and support. Music is so often the familiar tie that is able to connect us all on a deeper level when it’s difficult to articulate for ourselves. Together, we can take a fresh approach to the meaning behind the lyrics and weave a bond of unity, inner strength and the simple reassurance that we are not alone.”
Warshaw remarked, “We hope that the artists will join with us and share their inspiration for the meaning within their songs with a brief message of positivity and encouragement. In return, this will offer the artists a great opportunity to connect with the audience in a more intimate way than ever before, creating a more personal bond between listener and artist.” In conclusion, Stevens said, “As we all know, great stations are a balance of art and science, of research and heart. In other words, a great brand is strategy + emotion. This brings heart to our communities and what we do each day. Our mission now is to translate that to each listener, one song at a time: One Song, One Us.” Connoisseur Media owns/operates radio stations in Bridgeport, New Haven and Stamford-Norwalk, CT; Long Island, NY; Allentown, Erie and Stroudsburg, PA; and Billings, MT.
