Erie’s Mike Sheffield Expands Into Buffalo

• Congrats to Mike Sheffield, Programming Operations Manager for Cumulus Media’s Erie, PA group, who has been awarded bonus Program Director stripes for Classic Rock duo WGRF (97 Rock)/Buffalo, NY, and WQHZ (Z102.3)/Erie, PA.

Sheffield, a 20-year Cumulus veteran, will continue to program his three current Erie stations — Country WXTA (Erie Country 97.9), AC WXKC (Classy 100), and Urban AC 104.3 The Touch (WXKC-HD2).

RVP Ron Giovanniello commented, “Mike’s promotion is a true testament to his focus, hard work, problem-solving mindset, and dedication to our team’s shared goals. Mike is very deserving and we are always thrilled to be able to promote from within. A promotion just doesn’t reward past success, but it also unlocks new potential, and we are excited for Mike’s contributions in his new role.”

Sheffield remarked, “I’m truly excited about this new opportunity and deeply honored to lead and work alongside such a talented team at the Mighty 97 Rock and Cumulus Buffalo, while expanding my programming role in Erie to include Z102.3. I look forward to building on these stations’ strong legacies and contributing to their continued success.”