Cumulus Inks AI Deal With Eon Media
• Cumulus Media and Eon Media have entered into a joint partnership to develop and monetize AI-enabled projects for audio. The companies “will create AI-enabled platforms to provide listeners with more digital touchpoints for finding and accessing the audio content they love and to unlock new consumer insights.”
The partnership and new AI-powered technologies will optimize Cumulus Media’s 395 U.S. radio stations and extensive digital assets to drive and measure consumer and audience engagement — “a considerable value add for Cumulus Media and its stakeholders and an important next step in the development of advanced capabilities for the audio sector.”
Toronto-based Eon Media is an award-winning technology company that harnesses state-of-the-art artificial intelligence that is fully built in-house to extract metadata from media assets, including segments, stories, categories, audio transcription, music recognition, people mentioned, demographics, and much more. “For listeners, this partnership means discovering more of what they love faster and finding new paths to the shows, topics, and conversations they care about. These AI-enabled platforms will give audiences more ways to connect with Cumulus content, ensuring it meets them where they already are.”
“We are excited to join forces with Eon Media to create innovative solutions that will provide Cumulus Media with access to new market opportunities and untapped monetization paths,” said Mary G. Berner, President & CEO, Cumulus Media. “Importantly, this partnership will significantly enhance our ability to drive greater discoverability. By expanding touchpoints and engagement opportunities, we ensure our listeners and audiences can connect with our content more easily and more often than ever.”
Ashish Agrawal, Founder & CEO, Eon Media, commented, “We are extremely thrilled and honored to partner with Cumulus Media to deliver truly unique ways to engage listeners, audiences and importantly unlock new deep insights, and monetization opportunities for all the internal stakeholders and stations — always ensuring transparency, content and data security using our fully in-house AI technologies in a responsible manner. This partnership has already been a very positive, refreshing and truly collaborative journey with Cumulus Media who is at the forefront of changing the status-quo. We look forward to what is coming next.”
