Entercom Bets On Rush Street
• Entercom and Rush Street Interactive (RSI), billed as “a market leader in online casino and sports betting in the U.S. and operator of the BetRivers and PlaySugarHouse mobile platforms,” announced a multi-year partnership surrounding a number of sports betting audio initiatives. As part of the agreement, BetRivers will be the official title sponsor of the You Better You Bet podcast hosted by Nick Kostos and Ken Barkley, which was recently relaunched as part of the BetQL Audio Network. Kostos will also be a brand ambassador for BetRivers and serve as the voice of the BetRivers Sports Betting Minute, heard weekdays on Entercom’s sports-talk stations in legalized sports betting markets.
“RSI is an ideal partner for You Better You Bet,” said Mike Dee, President of Entercom Sports. “The company’s authentic approach to the sports betting marketplace aligns well with Nick, Ken and the hardcore betting audience that consume the nation’s No. 1 fully dedicated daily sports betting podcast.” RSI President Richard Schwartz said, “We’re delighted to extend our partnership with Entercom as they broaden their focus on the fast-paced online betting markets and collaborate more closely with the RSI team to deliver insightful content and helpful analysis to listeners.”
Kostos (left) commented, “I’ve enjoyed being a part of the RSI family and have been excited to advocate for the BetRivers and PlaySugarHouse online betting brands as I believe they are one of the best operators in the market. The You Better You Bet team looks forward to more integration over the next few years as we evolve together in a post-pandemic environment to bring our signature ‘Wagertainment’ to events and onsite broadcasts.”
You Better You Bet content includes a weeknight podcast and video simulcast, available live on RADIO.COM and on demand where podcasts are heard, as well as the Bet Rivers Sports Betting Minute, which are custom content editorial segments on BetQL Audio Network stations nationwide.
