Entercom Inks Cakim As SVP/Research
• Entercom welcomes Idil Cakim as Senior Vice President of Research and Insights. In this newly created role, Cakim will lead the Company’s business-to-business strategy and audio insights practice, with a focus on building perspectives, ideas, and client strategies.
Cakim will report into Paul Suchman, Chief Marketing Officer, and will work closely with Bob Philips, Chief Revenue Officer, and Tim Murphy, Executive Vice President of Corporate Business Development. “Idil’s deep experience across media platforms and complex data sets will greatly enrich our ability to deliver actionable insights and even more powerful audio strategies to our clients,” said Suchman. “Her ability as a storyteller will help bolster the narratives we bring to market. We’re thrilled to welcome Idil to our leadership team.”
Ms. Cakim has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for more than 15 years. She joins Entercom from Nielsen, where she most recently served as Vice President of Media Analytics Consulting. She previously served as Vice President of Client Development for NM Incite — a Nielsen and McKinsey company, and Senior Vice President of Interactive Media for Golin Harris International. Commenting on her new opportunity, Cakim said, “I’m looking forward to joining Entercom to lead the research and insights practice. Audio is going through a true renaissance and Entercom is well positioned to lead. I’m excited to help shape and build the future of the industry.”
Cakim is also the author of the book, Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers (Wiley), as well as numerous industry briefs and articles on digital communications. A native of Istanbul, Turkey, Cakim earned a Master of Arts degree in communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College. She serves on the Ad Council’s Research Committee and is a member of the World Future Society.
