Executive Action: Gibson Brands
• Gibson, the iconic American instrument brand, is proud to announce the addition of Erica Krusen as Senior Director, Cultural Influence at Gibson Brands. “I am so pleased to announce that Erica Krusen has joined our Cultural Influence team as Senior Director in our hometown of Nashville — Music City, USA,” said Elizabeth Heidt, Global VP of Cultural Influence. “I’m thrilled to have Erica to lead our initiatives from Nashville and join our family with her incredible talents.”
Krusen joins Gibson’s Cultural Influence team bearing 15 years of experience as Managing Director at MusiCares, the charitable partner of The Recording Academy. She’s been an active member of the Gibson Gives Advisory Circle since its inception and instrumental in the Gibson Brands partnership with The Recording Academy/MusiCares for over a decade. “I’m honored to welcome Erica to the Gibson team,” said Cesar Gueikian, Brand President, Gibson Brands. “We have been working together for many years, establishing a strong partnership with MusiCares. I’ve seen Erica in action working with and supporting, musicians globally, earning their trust and building relationships. Erica is a seasoned executive in music who will be instrumental in the evolution of Cultural Influence globally including our Gibson Gives fundraising efforts.”
Singer-songwriter-actress, Elle King commented, “Erica has been instrumental in helping artists and their families, mine especially, find their footing through so many avenues of life. The work she has done through MusiCares is unforgettable and I’m so glad she will be joining the Gibson Team only furthering her stamp on our community and pushing her outreach even deeper through music, connection, love, and understanding what we go through in this life!”
Krusen remarked, “I am humbled and excited to join the iconic Gibson Brands, under this amazing leadership team to make a meaningful impact in the world of music. I look forward to supporting the global music community through the Gibson Gives initiatives and I am deeply invested in the mission, and success of this organization.” [Photo credit: Gibson Brands]
