Friedman Earns UMG Nashville VP Upgrade

• UMG Nashville has appointed David Friedman to the newly created position of Vice President of Promotion and Strategy. In his new post, Friedman will oversee all strategic elements of UMG Nashville’s promotion operation.

Friedman (left) brings over 25 years of experience to this role, including eight years with UMG Nashville. Friedman most recently led the MCA Nashville promotion team.

In making the announcement of Friedman’s upgrade, UMG Nashville EVP & COO Mike Harris said, “Over the past year, the UMGN promotion department has evolved, and having someone with David’s vast experience running point on our overall radio strategy makes the department stronger. Having his expertise at the center is a natural fit, and I’m really excited for David and to see where he can take this new role.”

Friedman remarked, “UMG Nashville has the best roster in the business, so I’m very excited to expand my role and work with all of our artists in this new capacity. UMG has been my home for 8+ years, and I’m looking forward to working with all four of our iconic imprints in plotting a course for the future. Thank you, Mike and Cindy, for this great opportunity!”