LiveXLive To Acquire Gramophone Media
• LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, has entered into a binding Letter of Intent to acquire Gramophone Media, Inc., a NYC-based artist and brand development company, known for its innovative work breaking international acts like K-pop sensations BTS & Monsta X. Gramophone comprises boutique agencies specializing in PR, music and technology, A&R, strategic marketing, brand positioning, graphic design, and social media management, including Mavrick Artist Agency. The deal complements LiveXLive’s online digital talent search platform, Self Made.
Robert Ellin, LiveXLive’s Chairman & CEO, commented, “Gramophone Media is another outstanding addition to LiveXLive’s complementary businesses. As an artist-first platform, LiveXLive continues to aggregate synergetic businesses as well as experienced professionals who are positioned to assist and collaborate with artists on attracting superfans, building long-term franchises in audio music, podcasting/vodcasting, OTT linear channels, NFTs, merchandise, PPV, and live streaming.”
Gramophone Media’s Founder & President, Eshy Gazit, added, “We are super excited to join forces with LiveXLive and support the platform and its associated artists with all-encompassing PR services and development. The foundation of Gramophone media is supporting musicians of all levels to achieve notoriety and credibility. Together, we can really add value to all of LiveXLive offerings as well as bring new artists to the platform.”
As part of the acquisition, Gramophone Media’s team, including Eshy Gazit and co-founder and CMO, Patrick Ermlich will remain with Gramophone after the closing of the deal, and Gramophone Media will operate as a wholly owned subsidiary of LiveXLive. The proposed acquisition is expected to close prior to the end of June 2021, subject to customary and other closing conditions.
