Loken Joins Academy As EVP/Marketing
• John Loken has joined The Recording Academy® as Executive Vice President of Marketing. Loken reports to Chief Operating Officer Branden Chapman and will oversee creative services, brand communication, social media, email marketing, merchandising, analytics, and advertising, and his team will use these capabilities to engage with consumers, members and the industry at-large. Collectively their goal is to increase the public’s awareness of the Recording Academy’s higher mission, which is to use the GRAMMYs® as a platform for even greater social impact.
“I’m delighted to have John join the Recording Academy as our Executive Vice President of Marketing,” said Harvey Mason Jr., CEO of the Recording Academy. “We are excited to see John’s innovative expertise in brand storytelling take the Academy to new heights as the organization continues to break new ground in our global presence.”
Loken was most recently SVP of Consumer Marketing at Endeavor/IMG Events. He earlier served as EVP of Marketing & Distribution at Ticketmaster, was Live Nation Concerts’ first SVP of Tour Marketing, and led international product marketing at Warner Records, Motown Records, Discovery/China Records, and Fearless Records. Loken also co-founded the creative agency, Brands+Music, that partnered artists with corporate sponsors, and he runs an events workshop called The Experience Factory, and is also working with the author of the international bestseller Sapiens to create awareness for solutions to the major challenges that face humanity.
Loken received his MBA from UCLA Anderson School of Management and holds a Bachelor of Music degree from the University of the Pacific Conservatory of Music. [Photo Courtesy of David Plakke]
