Pfeffer Joins PRG As Chief Commercial Officer

• Concert production leader PRG has added the talents of industry veteran Darren Pfeffer as Chief Commercial Officer. In this newly created role, Pfeffer will lead PRG’s revenue strategy and partner across the organization to drive growth, deepen client relationships, and expand PRG’s position in the global marketplace.

Pfeffer brings nearly 30 years of leadership experience spanning live entertainment and venue management, the past two years as President of DPS (Diversified Production Services), a Live Nation Entertainment company, where he led global operations across hundreds of live entertainment, broadcast and corporate events each year. Pfeffer’s prior experience includes five years at Madison Square Garden Entertainment as as Executive Vice President of MSG Live, overseeing the company’s live entertainment portfolio across venues including Madison Square Garden, Radio City Music Hall and Beacon Theatre in New York, the Chicago Theatre, and The Forum in Los Angeles. Pfeffer most notably spent more than 20 years with iHeartMedia, rising to SVP, Music & Entertainment Marketing.

Pfeffer now reports to PRG CEO Lawrence Burian, who said, “Darren brings a perspective few people in this industry have — he’s seen how the best productions come together from the rights holder side, the venue side and the production management side. That experience is exactly what we need as we continue to grow. He is equally known for building terrific internal working cultures where teams are empowered to serve clients with passion and excellence. I’m confident he will be a strong partner to our teams and our clients.”

“PRG has built something rare in this industry: a truly global operation with the people, the inventory, and the expertise to deliver at any scale,” Pfeffer remarked. “I’ve worked alongside this team from multiple sides of the business and have long admired what they’ve built. I’m excited to be part of what comes next.”