Radio + Beer: Two Great Tastes
Milwaukee’s Lakefront Brewery has teamed up with non-comm WYMS (88Nine Radio Milwaukee)/Milwaukee to concoct its new “88Nine Amplified Pale Ale,” a limited-release crisp session ale available now on draft at dozens of area taverns, restaurants and stores. The unique beer was created in recognition of Radio Milwaukee’s 10th anniversary this year, and also coincides with Lakefront Brewery’s 30th birthday, which happens later this year.
“This new partnership is exciting as Lakefront Brewery is a staple in Milwaukee and has such a down-to-earth, independent and local vibe, similar to Radio Milwaukee,” said Alyssa Feuerer, 88Nine Marketing Director. “We’re grateful for Lakefront’s support and can’t wait to share our beer with our fans and listeners.” Feuerer says the concept behind Amplified was developed jointly by 88Nine and Lakefront, as she explained, “We talked about what we wanted out of the beer and what we thought our listeners might enjoy, and Lakefront was able to guide us based on what they’ve seen success with and what’s popular among drinkers today. We knew we wanted a very drinkable beer that would be good for the summer. And we landed on this session pale ale.”
Lakefront Brand Manager Michael Stodola said, “It’s fitting that Lakefront and Radio Milwaukee are celebrating anniversaries and able to partner together to bring something new to fans of both this great radio station and our brewery.” Official public release parties for Amplified Pale Ale are scheduled for Sunday July 23 from 5-7pm at Regano’s Roman Coin, and from 9pm-midnight at The Nomad. Amplified Pale Ale is available on draft while supplies last at numerous locations throughout metro Milwaukee. Locations are listed at radiomilwaukee.org/88ninebeer.
