Ralston Named VP/Marketing For iHeart Boston

• Longtime Boston radio marketing pro Adam Ralston has been named Vice President of Marketing for iHeartMedia Boston, effective May 20. He succeeds Shaileen Santoro, who was recently promoted to Vice President, Live Entertainment + Events for iHeartMedia’s national team.

In his new position, Ralston will work closely with the promotions, events, sales and programming teams in developing and executing marketing for Top 40 WXKS (Kiss 108), Rhythmic WJMN (JAM’N 94.5), Country WBWL (101.7 The Bull), Classic Rock WZLX, Urban AC WKAF (The New 97.7), News-Talk WBZ-AM, Talk duo WRKO and WXKS-AM (Talk 1200). He will also be responsible for developing and creating marketing strategies to increase brand awareness, enhance business relationships and will assist with increasing revenue growth for the market.

Ralston was most recently across the street as Director of Marketing for Entercom Sports-Talk WEEI and Rock WAAF as well as a station he’s already very familiar with — the aforementioned WRKO, which is now owned by iHeartMedia.

Ralston will report to Dylan Sprague, Vice President of Programming for iHeartMedia Boston, who commented, “Adam’s leadership, programming and sales strategy, event experience, knowledge of the market and long history of success, coupled with his strong local relationships stood out and I know he is the perfect fit. I’m thrilled to have him lead our best-in-class marketing team and contribute to our brands’ ongoing success.” Ralston said, “It’s an honor to join this incredible team of media and marketing professionals here at iHeartMedia Boston. I look forward to immersing myself in the fantastic culture, creating top-of-the-line marketing strategies and contributing to these iconic brands and franchises.”