Reba Promoted To Full Colonel
• Kentucky Fried Chicken has selected the first-ever recording artist — and the first female celebrity — to play the beloved and highly coveted role of Colonel Harland Sanders — Country superstar Reba McEntire! Over the weekend, ads featuring the Grammy-winning artist began airing nationwide to promote KFC’s new “Smoky Mountain BBQ” chicken. The video is posted on the KFC Facebook page.
“With Reba’s Southern roots and entrepreneurial spirit, she truly embodies the values of the Colonel and the crowd-pleasing flavor of our Smoky Mountain BBQ,” said Andrea Zahumensky, Chief Marketing Officer of KFC U.S. “The pairing of a universally loved music legend like Reba with a universally appealing flavor like Smoky Mountain BBQ makes what I like to call ‘Smoky Mountain Magic.'”
McEntire said, “I grew up with Kentucky Fried Chicken. It’s part of my story, and I’m so excited to now be part of theirs. I’ve held a lot of roles in my life — sort of like the Colonel himself — but this is certainly the most unique one yet.” KFC’s new Smoky Mountain BBQ launches in participating U.S. restaurants today.
