Rogers & Cowan + PMK*BNC = Mega
• Rogers & Cowan and PMK*BNC, the two largest and most successful media relations and brand marketing firms in Hollywood announced they are merging, bringing together a massive client roster of more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, as well as over 30 major brands, to form the preeminent integrated marketing and communications agency in global entertainment.
The newly combined company will be lead by Chairman Cindi Berger, currently Chairman & CEO of PMK*BNC and CEO Mark Owens, CEO of Rogers & Cowan. “This is a game-changing and transformative moment for our agency, and a move that will create significant value and tremendous opportunities for our company and clients around the world,” said Owens. “I have watched within IPG the great work that our now partners PMK*BNC, under Cindi’s leadership, have accomplished for an incredible list of talent and brand clients, and felt the timing was perfect to align and create an even more compelling offering.”
Ms. Berger commented, “With our diverse roster of creative and brand clients, and seasoned management, this partnership provides a remarkable opportunity for us to take our clients and campaigns to new levels. Our unique position and insight will deliver the best of brand marketing with the best of entertainment strategies, and further our ability to influence trends, spark meaningful conversations, and leverage culture to create defining moments and experiences that stand the test of time.”
“This merger allows us to combine the most talented client roster with the most talented group of individuals representing them,” said Alan Nierob, Co-President of Rogers & Cowan, who will become Chairman of the combined agency’s Entertainment Division. He added, “Our success over the years has always been defined by providing the highest level of professionalism and personal representation worldwide to our entire client roster, which we will continue to do on a larger scale.”
And there’s more: Shirley Hughes will manage the robust brand marketing practice as President; Bill Rosenthal will act as the company’s COO/CFO, and Brad Cafarelli and Fran Curtis will both serve as Vice Chairmen in L.A. and NY respectively on the Entertainment side. The agency will unveil a new name and will elevate additional leadership in the coming months. Let’s meet the Rogers & Cowan PMK*BNC Executive Leadership team — (l-r): Cindi Berger, Chairman, Shirley Hughes, President, Brand Division, Mark Owens, CEO and Alan Nierob, Chairman, Entertainment Division.
