Sabnis To Head ‘TheStudio At iHeartMedia’
• iHeartMedia announced that Rahul Sabnis has been promoted to Chief Creative Officer & Executive Vice President for the newly-branded in-house creative group, “TheStudio at iHeartMedia.”
Under Sabnis’ leadership iHeart will combine its Creative Studio and “CSG” in Atlanta into one creative powerhouse — TheStudio at iHeartMedia — that will help better align its resources and efforts. As the release states, “TheStudio in-house agency will provide a range of high level strategy and creative services, helping iHeart’s own brands and the brands of its advertising and marketing partners use the efficiency and efficacy of audio seamlessly across all its company assets at the scale that only iHeart can deliver.”
Sabnis reports to Darren Davis, President of iHeartRadio and iHeartMedia Networks Group, who commented, “Rahul continues to produce the impactful design and creative that defines our company’s brand identity, and has truly enriched the way our iHeart brands look, feel and perform across all of our platforms. He continues to create a clear brand image for iHeart that successfully resonates with our audiences and delivers value and results for our partners.”
Sabnis most recently served as EVP and Executive Creative Director for iHeartMedia. Prior to joining the company in 2017, Sabnis was the Executive Creative Director and Head of Creative at MullenLowe Profero; he has also spent time at 360i, Havas Worldwide, and Digitas.
