Sabra, Shazam; Shazam, Sabra.

Last week Sabra (you know… the hummus people) teamed up with CBS Radio Top 40 WBMP (92.3 AMP Radio)/New York to launch its first fully interactive Shazam-enabled campaign with Sun Broadcast Group‘s Shazam For Radio platform. This campaign marked the first of its kind in the New York DMA.

Sabra and AMP Radio ran a series of promotional spots awarding listeners three $100 gift baskets at any Fairway Market. Morning host Shoboy alerted listeners to use Shazam during one of the spots to be taken to an interactive landing page in order to enter the contest. The page also featured an inside look at Sabra products and tied the morning show in with endorsements to keep the audience engaged from on-air to digital. As a result of the campaign, listeners spent almost an additional minute engaged with the Sabra brand outside of the promotional on-air spot.

“Sun Broadcast Group’s groundbreaking Shazam For Radio platform is changing the way our listeners and advertisers interact with radio by allowing them to get additional content in real time,” said Marc Rayfield, SVP/Market Manager, CBS Radio New York. “It’s very exciting.” Ron Rivlin, SVP of Programming and Affiliate Relations, Sun Broadcast Group said, “We are so pleased to be working with these creative, forward-thinking radio groups in bringing another level of interactivity to their great radio properties.” For more info on Shazam For Radio, contact Ron at 212-380-9303 or RRivlin@sunbgi.com.