Radio Mercury Award Winners
The winners of the 2017 Radio Mercury Awards were announced last Thursday evening at the 26th annual awards presentation in New York. This year’s $50,000 “Best of Show” award was presented to The Richards Group for their Motel 6 Campaign. “The Motel 6 Radio Campaign won Best of Show because it created a fresh, top-of-mind execution to convey Motel 6’s iconic brand; this campaign continues the Motel 6 narrative in a refreshing and relevant way,” noted Mark Gross, Founder & Creative Director of Highdive Advertising and the Chief Judge for this year’s Radio Mercury Awards. “The 15 winners honored tonight represent creative radio at the highest level.” Erica Farber, President & CEO of the Radio Advertising Bureau (RAB) and Chair of the Radio Creative Fund commented, “The best creative storytellers, with the ability to engage consumers and build brands, always shine bright at this event. Motel 6’s campaign and all of this year’s winners epitomize the art of stellar radio creative.”
The Richards Group “Best of Show” winners — Chris Smith, Rachel Dawer, Sheri Cartwright and Steve Grimes — are pictured here with Mark Gross and Erica Farber.
This year’s Marketer of the Year Award was presented to T-Mobile. Drew Horowitz, President & COO of Hubbard Radio presented the award to Peter DeLuca, SVP, Brand Communications at T-Mobile. The ceremony was hosted by Jeff & Jenn of Hubbard’s WKRQ (Q102)/Cincinnati and included a crew of awesome New York radio presenters: Ebro Darden from Hot 97; Wendy Wild from WKTU/; Joel Santiago from X 96.3 FM; Jayde Donovan from WPLJ and Dan Taylor of WCBS-FM. DJ Whutever from iHeartMedia’s WWPR (Power 105.1) served as the guest DJ for the night. To listen to all of this award-winning work, visit radiomercuryawards.com.
