Team Paragon Drafts Seth Resler
• Veteran digital marketing guru Seth Resler has joined Paragon as Community Building consultant — a newly created position for which Resler is uniquely qualified. Resler has developed a blueprint for community building that capitalizes on existing digital platforms and enables public radio stations to launch, grow, and monetize their own micro-communities.
Paragon CEO Mike Henry said, “Seth brings a new dimension to the table with his accomplishments and vision for building community. At a time when content is not always the differentiating factor, creating communities is the new hyper-local. The evolution from promotions to engagement and now to community building, this has significant marketing ramifications and revenue potential for public radio stations. Paragon and Seth look forward to helping stations master a new toolset.”
Resler remarked, “As the way people create and consume content has changed, what Americans need from public media has changed. At the top of the list today? Community. Public radio stations are in a unique position to build community in their local markets. I’m thrilled to join Team Paragon, where I can show stations how to use digital tools to connect their listeners to one another.”
Prior to spending the last 8+ years as Digital Strategy Consultant for Jacobs Media, Resler worked at WXRK/New York, WBCN/Boston, KNDD/Seattle, KPNT/St. Louis, WBRU/Providence, and KEZR/San Jose. Earlier this year Resler launched Community Marketing Revolution, which he will continue to operate. His clients have included a range of companies from both inside and outside the broadcast industry, including the NAB. The Detroit-based Resler can be reached at Seth@TeamParagon.Consulting.
