Tino Wakes Up Back In San Antonio
• iHeartMedia’s KZEP (104.5 Latino Hits)/San Antonio announces the triumphant return of market veteran Tino Cochino, as the YEA Media Group-syndicated Tino Cochino Radio takes over morning drive, starting Monday, June 9 — the show’s 95th affiliate.
“We’re thrilled to bring Tino Cochino back to San Antonio as the new voice of mornings on 104.5 Latino Hits,” said Pedro “PJ” Gonzalez, SVP of iHeartLatino. “His passion for connecting with listeners with relatable content makes him the perfect fit for our station and our city. We know our audience is going to love waking up with Tino.”
Pedro Escalera, Director of Programming & Brand Strategy for iHeartLatino, “Tino’s deep connection to San Antonio, his authentic voice and his ability to resonate with our vibrant community make him the perfect fit for 104.5 Latino Hits. This partnership is a natural evolution for both Tino and our brand, and we can’t wait for listeners to wake up with his energy, humor and real talk every morning.”
“San Antonio was the first city to believe in me before the rest of the country caught on,” said Tino, who got his start at CMG’s former KPWT (Power 106-7) back in the day. “Now, partnering with iHeartRadio to host mornings on 104.5 Latino Hits is more than a milestone — it’s a statement. We’re not just doing radio — we’re building a movement rooted in culture, connection and consistency. I’m not here to blend in — I’m here to set the tone in ‘The Tone.'”
