What’s That Sound? Sound That BRANDS.
• Sound That BRANDS, the L.A.-based podcasting studio specializing in branded audio content for national advertisers, announced that Emmis Communications would provide a round of funding that will allow rapid expansion. “At Sound That BRANDS, our motto is ‘Be the content, not the interruption,'” said Dave Beasing (below, left), CEO of Sound That BRANDS, veteran media consultant and former PD of the late, great KSWD (100.3 The Sound)/Los Angeles. “With Emmis’ support, we’ll grow quickly, producing audio that is not only entertaining and informative, but builds brand loyalty.”
Emmis Chairman & CEO Jeff Smulyan (right) remarked, “We’ve monitored the early stages of global brands telling audio stories through branded podcasts that dramatically enhances loyalty and preference. Sound that BRANDS has already become a leader in branded podcasting and is uniquely positioned to work with marquee brands to build episodes that make you laugh, feel and think in a way that reinforces the brand. Dave is a great audio storyteller, and we look forward to helping him accelerate Sound that BRANDS’ growth.”
• Fun Podcasting Facts: Major brands like Trader Joe’s, Facebook, Smead, Tindr, General Electric and McAfee have recently produced branded podcasts, which are described by Fast Companyas “the ads that people actually want to listen to.” According to data recently released by Edison Research, podcast listenership is booming — 32% of Americans ages 12 and older say they have listened to a podcast in the past month, and of those, 54% say they are more likely to consider the brands they hear advertised on podcasts.
• And there’s more exciting news — Sound That BRANDS is seeking motivated talent for several key roles, including VP of Revenue and Brand Partnerships. That search is being lead by Val Maki, former SVP/GM of KPWR (Power 106)/Los Angeles. Interested parties should apply confidentially via the company’s website, SoundThatBRANDS.com. Sound That BRANDS is an Equal Opportunity Employer and welcomes inquiries from all locations.
