WMIA/Miami Goes ’90s As ‘Totally 93.9’
• iHeartMedia Miami Hot AC WMIA/Miami has turned back the clock 30 years, morphing into “Totally 93.9, All ’90s, All the Time,” which is described as “the ultimate destination for South Floridians to experience the greatest hits of the ’90s.”
To celebrate that legendary decade, Totally 93.9 will play the biggest hits from the top decade-defining artists like Backstreet Boys, Britney Spears, Jennifer Lopez, N*SYNC, Mariah Carey, Ricky Martin, Destiny’s Child, etc. As a special bonus, listeners can expect two 90-minute commercial-free music sweeps to start and end each workday at 8am and 5pm.
“Totally 93.9 is South Florida’s first all-’90s station,” said Rob Miller, SVP of Programming for iHeartMedia Miami. “In these anything but normal times, we believe our audience is craving a familiar and nostalgic listening experience that brings back fun memories of their high school and college years, and we think Totally 93.9 is ‘da’ bomb.'”
Brian Olson, Market President of iHeartMedia Miami, commented, “We are excited to bring our vibrant new ’90s format to 93.9 listeners and advertisers. We are certain that Totally 93.9 will quickly become a favorite destination for 90s music fans.”
