WTOP/DC Sounds Reel Cool
• ReelWorld is proud to unveil the new sonic brand identity for Hubbard Radio’s mighty WTOP/Washington DC. The official on-air rollout begins today, June 1. Created by ReelWorld co-founder Erik Huber and his Seattle-based production team, the new WTOP imaging package provides DC’s all-news station with a bold and unmistakable new sound. Anchored by a vibrant and memorable sonic logo, the comprehensive suite of musical themes gives a sleek, modern edge to the WTOP brand and sets it firmly in line with today’s radio, media and tech landscape.
“This has been our favorite news story of the year by far,” said ReelWorld CXO Craig Wallace. “From my first call with [Hubbard SVP of Programming] Greg Strassell, to the detailed discussions we had with the team in DC, it was clear from the start that we were going to be creating something special. We were incredibly excited to have the opportunity to craft a new sonic identity for such a prestigious station in our nation’s capital and our team’s production talents and pride in their work really shines through in the final product.”
Julia Ziegler, WTOP’s Director of News & Programming, remarked, “Everything we put on our air has a purpose. Our goal was to make our station imaging match the urgency of our 24/7 constantly-updated news product in a modern and elevated way. When I listen to these new music beds, I say to myself, ‘THAT is what news should sound like in 2020.'”
The package consists of 10 unique themes covering all essential station benchmarks, from “Top of Hour” to “Traffic,” “Business,” “Weather” and beyond — each theme is designed to create a specific mood and energy and deliver the proven brand recall of a ReelWorld sonic logo. The WTOP imaging package is now available worldwide and can be customized with any station’s sonic logo melody. Audio and full package details available at reelworld.com/jingles/packages/wtop.
