Alvarez Assumes Middays At ALT 98.7/LA
• iHeartMedia’s KYSR (ALT 98.7)/Los Angeles is pleased to announce that market vet Nicole Alvarez, who joined the station’s airstaff in December, has officially been named as ALT’s new midday personality. Christen Limon, who previously anchored middays, moves to nights and continues to serve as ALT 98.7 Music Director.
Alvarez is a popular Los Angeles radio pro who began her career at 18 and went on to spend 23 influential years at Audacy’s crosstown KROQ, where she became known for her depth, credibility and artist-first approach.
Lisa Worden, who doubles as iHeart SVP of Alternative & Rock and PD of ALT 98.7, now proudly unveils what she accurately describes as “a totally stacked weekday line-up” that looks something like this — 5-10am:The Woody Show • 10am-2pm: Nicole Alvarez • 2-6pm: Booker & Stryker • 6-11pm: Christen Limon • 11pm-midnight: Emerging ALT. [Photo Credit: iHeartMedia]
