Atlanta Welcomes Back 99X
• The Cumulus Format Elves were busy over the weekend in Atlanta preparing for an early Christmas gift to local Alternative fans – the return of the legendary 99X became official at 6am ET today. That familiar brand, which will focus on Classic Alternative hits originally made famous by the original 99X, has been rebuilt on the foundation of Classic Rock WNNX (Rock 100.5), which went dark late Friday night, but has been streaming The Verve’s “Bittersweet Symphony” in a loop since then. The format will also stream on 98.9 (WWWQ-HD2).
Ahead of the relaunch, WNNX dropped the Elliot In The Morning show, based at iHeartMedia’s WWDC (DC101)/Washington. PD Axel Lowe remains aboard; afternoon driver Southside Steve Rickman exits, and midday personality Lyndsey Marie will be reassigned within the company, as she continues to track middays on KXXR/Minneapolis, KCFX/Kansas City and WFTK/Cincinnati.
Through the holidays, 99X will roll jockless, although we expect the return of some very familiar names in early 2023. Stay tuned, won’t you?
