Audacy & Sonos Ink Sonic Partnership
• Audacy and Sonos have announced a strategic partnership that includes Audacy serving as the exclusive U.S. sales and distribution representative for Sonos Radio’s streaming inventory. Through this partnership, Audacy will leverage its sales capabilities, technology and audio expertise to expand Sonos Radio’s advertising business and strengthen monetization across the platform.
Sonos Radio’s 100+ stations will also be distributed on the Audacy platform, alongside Audacy’s popular owned-and-operated brands. Audacy will also distribute Sonos Radio stations across various platforms, including Google Home, Alexa, and Apple Music. Audacy’s complete portfolio of broadcast stations has been available on Sonos devices since 2020.
“Sonos is a pioneer in audio and a natural partner for Audacy as we continually look to expand our reach and leverage our industry-leading sales capabilities,” said Michael Biemolt, Audacy President of Digital Sales. “We’re excited to bring the Sonos Radio stations across the Audacy platform alongside our leading radio and audio brands. Sonos Radio has built an exceptional listening environment with a loyal, high-value audience, and by leveraging our scale, technology and sales expertise, we’ll help elevate their streaming business. This partnership is a natural fit and an exciting step forward for both companies.”
Jack Rutledge, Director, Product Management, Sonos Radio, commented, “By pairing high-quality, curated listening experiences with Audacy’s scale and sales expertise, we’re strengthening the Sonos ecosystem in ways that deepen engagement, expand lifetime value, and create sustainable opportunities for partners and brands to connect with highly engaged listeners.”
Sonos Radio will join the Audacy Digital Audience Network (ADAN), gaining access to advanced ad-decisioning, programmatic connectivity, and a proven framework for maximizing sell-through rates and premium CPMs. These capabilities are powered by Audacy’s AmperWave platform, which hosts and monetizes more than 2,300 digital audio stations and supports over 15 premium inventory partners, including major sports leagues, broadcasters, and news networks.
