Benztown Debuts ‘Behind The Song’ Country
Benztown just launched a Classic Country version of its “Behind the Song” series, 30-second audio documentaries that give Country radio listeners a comprehensive look at the stories behind the biggest Classic Country songs of all time. This new series for Country radio is an addition to Benztown’s “Behind the Song” audio documentaries for the Classic Rock format, launched earlier this fall. Both are available now through Benztown and Westwood One’s Avalanche Imaging Library. Each category will be updated weekly, for a complete library of stories behind the top 100 songs in each genre. “Behind the Song” stories are interwoven with the music and roll seamlessly right into the song, giving listeners a continued look into their favorite music and giving stations turnkey content directly related to the core artists of the station.
Justin Case, Director of Programming and Imaging for Benztown, said, “From love, life, the dirt roads and drinkin’, Country has some of the best songs in music. Horsepower is now ready to give your listeners an in-depth look at their Classic Country favorites while keeping the music moving and the audience fully engaged. Produced by Mike Lindsey and written by Fred Bronson, this feature will create a new connection between the listener and the song, and make them love your station even more!”
To learn more about the “Behind the Song” series and Benztown’s awesome imaging libraries, visit benztown.com/behindthesong or contact Masa Patterson at 818-842-4600 or mp@benztown.com.
