Bubble Pops Up In Columbia, SC
• Connoisseur Media has repositioned Top 40 WARQ (LIVE 93.5)/Columbia, SC to a Hot AC/Adult Hits-ish hybrid, rebranded as 93.5 The Bubble, a nod to Columbia’s nickname, “Soda City.”
According to the press release, The Bubble will be “focused less on ‘format’ and more on a ‘feel good’ vibe, highlighting the big hits of the last 30 years and music from today that fits the new station sound.”
Musically, the station will feature artists like Taylor Swift, Bruno Mars, Rihanna, Maroon 5, Ed Sheeran, Harry Styles, Sabrina Carpenter, Fall Out Boy, Benson Boone, Coldplay, and Dua Lipa, along with “well-known one-hit wonder favorites past two decades.”
The Bubble’s on-air lineup includes the Compass Media-syndicated Anna & Raven in mornings, Kenzie in middays, PD Brendan Croghan in afternoons, and Skyview’s XYZ with Erik Zachary in evenings.
“One of our goals at Connoisseur Media is to create radio stations that sound and feel like the markets they are in,” said Keith Dakin, SVP of Programming. “Columbia was missing a radio station that appeals to the thirty-something female and the music she grew up with, along with the big artists of today. And we liked the opportunity to create a name that felt fun and local.”
PD Brendan Croghan noted, “We wanted to build something that feels as refreshing and fun as the name itself. 93.5 The Bubble is packed with the hits people grew up with and the favorites they love today. It’s the kind of station you pop on and suddenly your whole day feels a little lighter.”
