Cincy Scores With ‘Joey B-105’

• “The city of Cincinnati, to put it mildly, is ELECTRIC with our Bengals in the Super Bowl!” said Grover Collins, Brand & Content Director of Hubbard Radio Country duo WUBE (B105) and WYGY (97.3 The Wolf)/Cincinnati.

Which helps explain why B105 went that proverbial extra mile last week and temporarily rebranded as “Joey B-105” in honor of the Bengals’ new franchise quarterback, Joe Burrow.

As Collins explains to RAMP, “We saw an opportunity with the name of our station and Joe Burrow’s (one of many) nicknames to grab it. I would give a shout out to our Imaging Director Joe Mason for completely rebranding the station in just a few days. That’s Pro Status!”

And yes, “Joey B-105” will remain in effect right through Sunday’s Sup… er…. “Big Game.”