Cumulus Plays A Whole Lotta Zeppelin

Cumulus Media is celebrating Classic Rock’s most enduring band — Led Zeppelin — with the launch of a nationwide radio promotion festively dubbed “12 Days of Led Zeppelin.” Get it? For 12 consecutive days this month, Cumulus rock stations will highlight music from the band’s iconic career and give away deluxe CD sets and Super Deluxe box sets from Led Zep’s extensive catalog. And there’s more — participating Cumulus Classic Rock stations will air clips from Led Zeppelin Then and Now, a four-hour radio special produced by Rhino Records last year to support the re-issue campaign of the Led Zeppelin catalog. Clips from the full broadcast include stories from band members Jimmy Page, Robert Plant and John Paul Jones.

Scott Jameson, VP of Classic Rock for Cumulus Media remarked, “The impact Led Zeppelin made on music is profound, and today they remain the most played artist in Classic Rock radio. The ’12 Days of Led Zeppelin’ platform allows us to take our audience behind the velvet rope to hear engaging stories from the artists who created these timeless albums. The ability to give away unique, limited edition CD sets and box sets is a real treat for über Led Zeppelin fans across the U.S. this holiday season.”

Rich Mahan of Rich Mahan Promotions added, “Led Zeppelin left an indelible mark on Rock music that continues to inspire new generations of musicians and fans alike. Partnering on this ’12 Days of Led Zeppelin’ promotion with Cumulus allows us to entertain music fans, and continue to expose Led Zeppelin’s catalog to new fans across the country.”