DECiPHA Named PD @ LIVE 101.5/Phoenix
• Chris “DECiPHA” Hernandez has been promoted to Program Director of Entercom Top 40 KALV (LIVE 101.5)/Phoenix. Hernandez was most recently APD/MD and late-night personality for LIVE 101.5. The upgrade takes some of the load off of VP of Programming Tim Richards, who continues to program Classic Hits 94.5 KOOL-FM and Country KMLE.
“We are excited to continue to have Chris on the LIVE 101.5 team,” said Dave Pugh, SVP/Market Manager, Entercom Phoenix. “His hard work and dedication, coupled with his extensive knowledge of the Phoenix community, make him ideal for this role. His thoughtful insight, creativity and leadership will ensure the continued success of LIVE 101.5.”
Hernandez began as an on-air mixer on the former 101.5 JAMZ in 2009 and was promoted to Imaging Director in 2010. “LIVE 101.5 is my home,” said Hernandez. “I’m excited to take this next step in my career with a strong and talented team by my side. Thank you to Tim Richards and Dave Pugh for the continuous support and opportunity.”