Dutch Treat: Radio Unites For Ukraine
• Thomas Giger, Sales Director of Pure Jingles checked in on Sunday to share this amazing charitable feat for Ukraine, taking place today in the Netherlands (and who knows, maybe the idea could spread to, say, the U.S. and Canada… ) — 10 Dutch radio stations under various owners are uniting today — Ten Stations, One day, One Cause: helping Ukraine and its people. A massive simulcast fundraiser is happening today across all major radio stations in the Netherlands — Dutch public broadcasters NPO 3FM, NPO Radio 2 and NPO Radio 5, and privately-owned 100%NL, Qmusic, Radio 10, Radio 538, Radio Veronica, SLAM! and Sublime, are all simulcasting for one day under the banner of “Radio 555” with a joint network program.
The “Radio 555” branding is named after the bank account number of the united help organizations, including UNICEF and the Red Cross. Listeners can request a song in exchange for a donation at giro555.nl.
In order to get one sound for 10 audiences simulcasting across 10 stations, a universal sound was needed — to that end, Sublime PD Rick Waltmann is coordinating the audio branding for Radio555 and speaks about that creative challenge — “Each station normally has its own target demo and music format; varying from CHR to Oldies. Together, we want to set the right tone, and appeal to as many people as possible. I asked PURE Jingles if they could support our cause. Within days, a complete package was created in which our wishes were incorporated.”
The Radio555 package symbolically consists of five jingle themes, each delivered in (over) five versions, as well as five beds & drones. News, weather & traffic imaging and sweepers are included as well. Radio555 will broadcast on FM, DAB+ and online all day. Their jingle package can be heard at purejingles.com/showcase. For more information, please contact thomas@purejingles.com.
